Beyond that, it was just a satisfying mobile game. Kim Kardashian: Hollywood made Polygon’s list of games that defined the past decade: “More importantly, it paved the way for a whole genre of games that didn’t exist for easy consumption before this decade,” wrote entertainment reporter Petrana Radulovic. Kim Kardashian: Hollywood wasn’t the first game to tap into the female market for video games, but its success brought that market to the forefront of the conversation, letting players take on a different role than the white male protagonist typical to popular video games of the 2010s. Sure, Kim Kardashian: Hollywood wasn’t revolutionary with regard to its gameplay model, but it was one of those wildly successful games that centered - and was marketed towards - women. To put that in context, its earnings in a single quarter in 2014 totaled the earnings for more than 10 Glu Mobile games combined. It quickly topped mobile game charts, and as of 2016, it reportedly had made $156 million in sales - and it continued to bring in millions in the years that followed. But Kim Kardashian: Hollywood became a smash hit in 2014, where it brought in $1.6 million in revenue in five days. Initially, some critics balked at the idea of a Kim Kardashian video game. It was something she caught on quite quickly - the power of her brand and social following would probably be a really good fit with this type of game.” Image: Glu Mobile “She’s reviewed all the milestones, from alpha to beta, final gold master. She’s approved every item of clothing, we discuss features, we discuss events, updates, etcetera,” De Masi said. “She and I probably exchanged three emails a day and chat weekly. Basically, it was a game about Kardashian becoming your mentor in a campy, casual game that played off the allure of fame and drama.įormer Glu Mobile CEO Niccolo De Masi told the Wall Street Journal in 2014 that Kardashian was pretty involved in development and approved all the clothes in the game. Like other free-to-play games, Kim Kardashian: Hollywood had its own in-game currency, K-Stars, which were used to buy clothes and accessories, as well as speed up wait times between actions. Fashion and unlocking outfits played a huge part in the game, too. The player character could book acting and modeling jobs, go on dates, and make public appearances. Over the course of the game, Kardashian would help the player’s character become an A-list celebrity, as they’d be starting all the way down on the E-list (yikes!). Kardashian wasn’t necessarily the star of the game the protagonist was a player-created character. Kim Kardashian: Hollywood was released as a free mobile game on June 24, 2014. We are unable to cancel subscriptions on behalf of players, so please cancel your subscription if you have one! NOTE for people who have VIP subscriptions: You must manually go and cancel your subscription! Please check how to do this for your platform. Thank you for your support of Kim Kardashian: Hollywood. After April 8, 2024, the game will become inaccessible for all players. Players who already have the game installed on their devices can continue to play Kim Kardashian: Hollywood and use any existing in-game virtual currency until April 8, 2024. We’ve made the decision to sunset Kim Kardashian: Hollywood - starting today, the game will no longer offer in-app purchases, and it will also be removed from all app stores and will no longer be available for download. I’d like to take this opportunity to share some news with you all. I want to thank the Glu team and the many people behind the scenes who have worked diligently on making it a success.” This journey has meant so much to me but I’ve realized that it’s time to focus that energy into other passions. “I’m so grateful from the bottom of my heart to everyone who has loved and played Kim Kardashian: Hollywood in the past 10 years. Kim Kardashian told TMZ that she’s “forever inspired” by the Kim Kardashian: Hollywood community. A Glu Mobile representative on the Kim Kardashian: Hollywood forum confirmed the game’s been removed from app stores, but it’s still playable until April 8 for people who already have it downloaded. Booting up the free-to-play mobile game now yields a notice announcing that in-app purchases have been turned off in advance of Kim Kardashian: Hollywood’s April 8 shut-off date. Kim Kardashian: Hollywood, the celebrity’s hit mobile game from Glu Mobile, is shutting down in April, just short of its 10-year anniversary in June.
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